About Us

The Consumer Lens is an independent marketing and consumer-insight blog created, written and edited by S Tarun Kumar, a PGDM student specialising in Marketing and Analytics. The blog was created with a simple idea: Marketing is not only limited to traditional businesses, advertisements or corporate boardrooms instead it can be found almost everywhere people interact with products, brands, experiences, and communities.

The Consumer Lens explores and analyses these marketing strategies, consumer behaviour, branding, positioning, engagement tactics, and business insights across a wide range of domains. The blog covers familiar areas such as business and brands while also looking at less conventional sources of marketing insight including video games, sports, movies, entertainment, technology and popular culture. By connecting these diverse fields with marketing concepts, the aim is to uncover the strategies and consumer psychology that often go unnoticed in everyday experiences.